Strategy for broadband telephony
| Added: 21-10-2008 Author: Sean DAniell Category: Wide-Band Internet |
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TELEPHONY
DTAG telephony another strongpoint. However, the phone may be as ubiquitous in business services such as cable TV. Telephony in the form of Voice Over IP (VOIP) will be issued by the company's residential and business customers. Business phone can provide more affordable, faster and more bells and whistles than DTAG.
My strong advice is to take market share with DTAG offers a better value. Value is measured by customer costs + options + customer satisfaction + business costs = value. The same argument DTAG Broadband Data provided in part of this document, applies also in the phone. Using Bandwidth reciprical contracts and contracts with providers and LECs, the business can compete with DTAG and:
1. Offers under the basic monthly fee
2. Inter-regional cable-free calls
3. Reducing the cost of international calls
4. Reduce costs on DTAG and mobile calls.
Through the law, businesses must ensure that DTAG is withheld from the offering price at least. In addition, business strategy must Bundestag legal obligation to allow the payment of money that unites mobile carriers to complete calls, instead of being paid by the operator to complete the call. European Union will have set this precedent in Belgium.
Most of the infrastructure needed for the phone is also needed for Broadband Data and VOD, so the cost can be amortized over the entire system. Businesses also need to learn as call centers, help desk, etc. will join the call routing system compared with the commercial outsourcing and ACRs Queues. Options telephony (through technology) can then be offered to consumers and businesses used as a profit center.
Required for this technology is a public phone (SS7, SPDs, etc.) for DTAG and other pure POTS type carriers, and VoIP to take advantage of lower costs offered by this technology. Technology for POTS and VOIP operations is reliable, low cost and known outside of Germany.
Extraordinary costs will require to marketing, consumer awareness, consumer education and sales. This product bundling and cable TV, and use the existing cable notification process consumer customers will buy some costs.
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